Where:
755 Huaihai middle road, Shanghai (pinned on Monsieur Baozi Map)
Ⓜ️ Huaihai middle road
💵 32¥ for a Flat-White

SeeSaw is one of the most iconic coffee shops in Shanghai. The story began in 2012 with its founder from the city of Yiwu (in the neighbouring province of Zhejiang) and his first shop in the Yuyuan Road in Shanghai. The following story is a succession of openings and closures before defining its concept and finding its cruising rhythm:
Shops with a very well finished design, impeccable quality coffee beans, including a selection of Chinese single-origin beans from Yunnan, and many choices of extraction among which high-end espresso machines stand-out.

Their strong online presence on social networks, and their seasonal marketing campaigns combining original graphics and ephemeral products, inspired by “collections” spirit in the fashion industry, are part of the success of this shop.

Obviously, the coffee here is impeccable. Even if I drink some several times a day, I do not consider myself a connoisseur, so I went for a Flat-White. I prefer it to Latte for its smaller (and more concentrated) format, its notes of hazelnut, born from the mixture of coffee and milk, and its creamy compact milk foam hat.

Coffee is obviously very good, but SeeSaw is much more than just “coffee in a cup”. Their success is inspired by Japanese and Australian coffee culture, which includes a strong identity for the brand: more than just a coffee shop, it’s a lifestyle that SeeSaw offers, and declines, by the way, into cool objects of all kinds: tote bag, mugs, glass, keyring,…
The brand image is well established and has contributed to a successful implementation, over the years, in the Shanghai coffee culture.

Today, SeeSaw is about twenty shops in 4 Chinese cities: Suzhou, Beijing, Shenzhen and of course Shanghai that saw it born. In a now very competitive market, the brand keeps its own identity and remains one of the most iconic coffee brands in Shanghai.